Jony Ive

“It’s a relationship and a way of working together that I think is going to yield products and products and products.”

“I have a growing sense that everything I’ve learned over the last 30 years has led me to this place and to this moment,”

“If OpenAI want to take AI-based hardware to market, especially at a time when many are sceptical about the need for such things, it's going to have to be incredibly good.”

“I think that's a lovely observation,”

“So many logo marks . . . tend to be very binary, black and white. In a way, I think they speak to being quite exclusive. And I think we wanted to create a far more gentle piece of work,”

“Just immediately when you see it, it feels vital, it feels alive. And you have a sense, I think, of optimism . . . and that it truly grows.”

“Because it really does span the physical world and the digital world,”

“I think the demarcation between different design disciplines is often arbitrary,”

“drawing and making things,”

“I don't really see it as being secretive,”

“If I'm working on something and it's not finished, I don't want to show somebody.”

“We looked at the world in the same way: we'd struggle to perceive things, we'd argue in our own heads, and we were very conscious about the conclusions we came to,”

“one of the most lovely examples of communication.”

“create large open spaces or lots of smaller private offices.”

“The way that we work is quietly,”

“I'm sure in 20 years' time we will be designing and developing very different products, and just that alone will drive the campus to evolve and change.”

“get design out of the way.”

“There are certain ideas that we have, and we're waiting for the technology to catch up,”

“There really are two very distinct behaviors that I have to sort of engage in and I sort of have,”

“On one hand, it is to be so curious and inquisitive and you know what that looks like with the constant questions, being light on your feet and being prepared to be wrong.”

“We've made, I think, numerous mistakes,”

“Moving between those two, almost polar opposite behaviors is”

“In what we do, design is crucial, as it is in fashion,”

“That watch is the result of two temperamentally, philosophically aligned companies deciding to make something together,”

“Our focus has been doing our very best to create a product that’s useful,”

“We both grew up making things ourselves, and I don’t think you can design in materials without understanding their exact attributes.”

“We both have the ability to understand certain materials,”

“I think that we’re on a path that Apple was determined to be on since the ’70s, which was to try and make technology relevant and personal,”

“We both grew up making things ourselves,”

“We all use something — you can’t drill holes with your fingers,”